About JoJo




International Work Experience

During 30 years of international business experience in 4 continents, I have played an instrumental role working with numerous start-ups, including the set-up of joint ventures overseas, to transition from SMEs to multinational organisations.


This has included pre-trade mission training, events management, international sales and marketing, account management, presentations, and new product and services launches, for a wide range of prestigious government non-profit and private organisations: the British Council, British Trade & Cultural Office, INTO University Partnerships, Chambers of Commerce, the Department of International Trade, and the China-Britain Business Council.


Lancaster University Management School MBA

I graduated with an MBA specialising in Entrepreneurship and International Marketing from Lancaster University Management School in the UK, an AMBA accredited business school placed in the top 2% of business schools in the world (Source: Association of MBAs https://www.associationofmbas.com/business-schools/accreditation/accredited-schools/).

Membership of Professional Organisations

Membership of both AMBA and the Chartered Management Institute enables me to keep up to date with current trends in the business world.



As a result, I am adept at combining and applying the best of theoretical knowledge and practical experience to identify potential areas for business growth and improvement. I focus on helping you to develop an appropriate short, medium or long-term Business Action Plan, and have been described as being ‘very motivational’.


My approach to assisting a wide range of companies with successful business growth has been to focus on finetuning numerous business growth models into a standard formula, which can then be adapted across the board.



Whatever the particular needs of your own individual company and employees, this ensures properly measured and managed business growth, resulting in proven increases in efficiency, productivity, and profitability.

For a free initial consultation about how Dragon&Phoenix Business Growth Consultancy can assist with successful business growth for you and your business, please contact me personally at [email protected] 00 +44 (0)7817 030527.

01. Strategic

Practical application of ‘10,000 Steps Journey Business Model’. Combination of tried and tested business theories, models and strategies to effectively solve business problems. Proven short, medium and longterm results.

02. Professional

Adherance to Professional Codes of Conduct to ensure that delivery of mentoring services consistently exceeds customer expectations.

03. Loyal

Rapid response to customer requirements every time to provide consistently reliable and excellent quality service.


What I Do Best

1-hour Silver Package
On Demand Zoom Discussion, Business Analysis with Follow Up Action Plan Worksheet
12-week Gold Package
Weekly Zoom Discussions, Specific Dates, Business Analysis, Progress Review, Follow Up Action Plan Worksheets
6-month Platinum Package
Bespoke Bi-Weekly/Monthly Zoom Discussions, Flexible Dates, Business Analysis, Progress Review, Follow Up Action Plan Worksheets
Business Growth Mentoring&Coaching
Short-term informal through to long-term formal and structured feedback, problem-solving and advice
Strategic Business Planning
Practical application of business models to effectively clarify and implement your business objectives
Access to network of contacts worldwide to liaise and collaborate with other experts in the field to offer advice means ability to help solve your business problems, whatever they are, and keep you up to date with information and current trends relevant to your business

Get In Touch

[email protected]
00+44 (0)7817 030527